Revenue intelligence
AI Sales Rep Evaluation
An AI system that listens to sales calls, scores reps across 13 competencies, and turns raw conversations into coaching intelligence.
Sales managers can only review a fraction of their team’s calls. This system extends their reach by evaluating every submitted call against 13 specific competencies—from product knowledge and discovery to objection handling and meeting setup—then turning those observations into a coaching record.
How It Works
Upload a call recording or transcript. The system transcribes audio with Whisper, evaluates the conversation against the company’s actual sales script and criteria, and returns a detailed scorecard with ratings, evidence-based feedback, and improvement recommendations.
The 13 evaluation criteria span three categories:
- Client knowledge — Can the rep articulate what the client does, demonstrate product benefits, speak the prospect’s language?
- Messaging execution — Does the rep follow the script’s discovery flow, uncover pain points, build value, handle objections?
- Call closing — Does the rep suggest sending information, attempt to schedule a meeting, offer specific times?
Each criterion gets a 1-5 rating with written justification. If a call ends early and the rep never had the chance to demonstrate a skill, the system marks it N/A and adjusts the score accordingly.
Analytics
The real value shows up over time. The analytics dashboard aggregates scores across calls and date ranges, color-coding performance from dark green (4.5+) to red (below 2). A coverage chart reveals which competencies reps are consistently demonstrating and which they’re skipping entirely. GPT generates a summary of the top strengths and improvement areas across any date range.
Call Prep
The system also works forward, not just backward. Before a call, reps enter the prospect’s title, industry, and the product being discussed. The system generates the three most likely pain points with how the company’s services address each one — giving reps a concrete game plan instead of winging it.
Tech Stack
Streamlit, GPT, Whisper API, PostgreSQL, Plotly. The evaluation criteria, sales script, and company information are all configurable — making it adaptable to different teams and products without code changes.
