Posts Tagged "Strategy"
I Stopped Prompting AI. I Started Assigning Work.
The problem with prompting isn't that you're doing it wrong. It's that prompting puts you in the wrong role. When you're the context-carrier every session — restating standards, reloading domain knowledge, correcting the output — you're not delegating. You're operating a tool with no institutional memory.
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The Tool Wasn't the Point
A sales team deployed AI to personalize outbound emails. Response rates climbed. Closed deals didn't. The tool created over 120 hours of new work per month that produced zero qualified leads — because the value was never in the tool.
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Notes on building AI systems that actually work.