Posts Tagged "Strategy"

Anthropic and OpenAI represent the first genuinely new foundational technology companies in two decades. Most senior leaders are reading this as a procurement decision — which model do we bet on? That question is less important than it sounds. The moat isn't the model. It's how well you build the system around it.

The problem with prompting isn't that you're doing it wrong. It's that prompting puts you in the wrong role. When you're the context-carrier every session — restating standards, reloading domain knowledge, correcting the output — you're not delegating. You're operating a tool with no institutional memory.

A sales team deployed AI to personalize outbound emails. Response rates climbed. Closed deals didn't. The tool created over 120 hours of new work per month that produced zero qualified leads — because the value was never in the tool.